
Consumers are rethinking what they trust and where they spend
By Michael O'Reilly
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By Roberto Camacho | Edited by Douglas Gómez BarruetaArtificial intelligence is fundamentally changing how misinformation spreads. As generative AI floods the digital landscape, the struggle to separate fact from fiction has been especially felt in Latino communities as AI-generated video and imagery increasingly target them. Driven by “less platform content moderation in Spanish” and a high reliance on unverified digital sources by Latino communities.